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Cost

Cost The often overlooked Fifth C when considering a diamond purchase is Cost. Understanding cut, carat weight, color and clarity are essential to purchasing diamond jewelry, but how do these characteristics translate in a practical sense to a purchase? Know when you should prioritize a higher cut grade and sacrifice on carat weight, or opt for a better color grade instead of a higher clarity grading. Let our Personal Jewelry Advisors guide you through the delicate balance of the 4Cs to select the diamond with the highest value while meeting your individual financial requirements.